 |
|
|
|
|
|
Fallon|
50 South Sixth Street
Minneapolis, MN 55402
Phone: 612-758-2345
Fax: 612-758-2346
Website:
www.fallon.com
Ticker Symbol:
subsidiary of Publicis (symbol PUB)
|
We are a company that develops heart-stopping creative work for great
brands. Our product is creativity. Fallon’s clients include: The New
York Stock Exchange, Citibank, Georgia-Pacific Company, Holiday Inn
Worldwide, Nordstrom, Ralston Purina, St. Paul Companies,
Time magazine, United Airlines, Virgin Mobile, and others.
The agency strives to be the premier creative agency in the world,
producing extraordinarily effective work for blue chip clients.
Fallon headquarters are located in Minneapolis, with offices in Hong
Kong, London, São Paulo, Singapore and Tokyo.
|
|
Creative leverage distinguishes us. But as you look deeper into
Fallon, you will see it's our culture, our people, and a
relentless spirit to succeed that makes our company so unique.
Our culture makes people passionate about this company. The company
was founded on seven core values and those values haven't changed
in 25 years. They drive every business decision we make. It's
about the power of creativity, risk-taking, the drive to succeed, a
business family, dignity, humility, and the necessity of having fun.
Our culture is brought to life in important, everyday operating
principles: That people should be treated with respect; that life is
too short for unrewarding relationships; that we should give and
expect total candor and bone honesty; that the only work worth doing
is work that can help a brand make history.
From the beginning, Fallon's mission has been to be the premier
creative agency in the world, producing extraordinarily effective
work for a short list of clients. In the advertising world we're
known for our unconventional branding campaigns. Clients come to us
because they want to approach their consumers in a whole different
way, build their brands, and make history.
We work with approximately 20 clients at a time. Our senior
management is deeply involved with every account. Each brand is
assigned a cross-functional team that includes an account manager,
account planner, creative director, and media strategist. Our focus
on account planning means we dig deeper into the consumer's
psyche to get the unique insights that are the foundation of great
advertising. Our work has received countless awards for creativity
and marketing effectiveness.
|
|
|
We expect the Internet to continue to change the face of advertising
and we are well positioned to take advantage of it. Technology has
been an integral, integrated part of our company for years. We
continue to embrace new media introducing technology-based solutions
to all aspects of the branding challenge. You can see some of our
work at www.fallon.com.
Understanding brands and consumers is becoming increasingly
important. Today, we conduct brand audits for clients—meticulously
researching and investigating their business—long before we actually
begin the process of creating brand communication.
|
|
|
We occasionally hire recent college graduates
into entry-level positions which are supportive roles that give both
on-the-job experience and intensive training in specific disciplines
while providing broad exposure to Fallon's overall approach to
branding and advertising. Graduates are given meaningful
responsibility and new challenges from the day they set foot in the
door.
Account Services: Account Executive
An Account Executive acts as the agency's primary marketing
partner to the client, serving as the voice of the agency when
meeting with the client and also communicating the client's
business objectives to the various departments within the agency.
Undergraduates enter into account services either as summer interns
or through 1 to 2 years of previous agency experience. An Account
Executive supports the account team by handling the daily mechanics
of an account: gathering and analyzing market information,
maintaining and issuing project lists, and arranging internal and
client meetings.
Account Planning: Assistant Account Planners
Account Planning is focused on understanding consumers' thoughts,
feelings, and beliefs about a brand. Fallon Planners do innovative
research to gain knowledge about a brand, and then use that knowledge
to help the client team develop a strategy for positioning and
communicating the client's message. Undergraduates enter into
account planning as assistant account planners (AAP). Among other
things, AAPs organize national research studies, analyze
client-generated research, and assemble materials for client
presentations.
Media: Assistant Media Planners
Media's job is to determine the optimum way to use mass media
(TV, radio, the Internet, billboards, blogs, whatever) to get a
campaign to its target audience. Undergraduates enter as assistant
media planners (AMP). AMPs support our media team in finding
efficient and effective ways to reach the target consumer, through
researching media opportunities and developing and manipulating data
bases. They're involved in executing media plans and
working with buyers to make sure the messages are placed in the right
place at the right time. They are also responsible for keeping the
client updated on the latest media information, including emerging
media opportunities.
|
|
|
|
We hire midcareer candidates with the right experience, passion and
talent into all departments. Experienced hires enter at a level
consistent with their experience. Those interested in applying should
submit their resume through our website at www.fallon.com.
|
|
|
|
Our compensation package is competitive with other top agencies in
our industry and includes a 401(k) with company match, best-of-class
benefits and opportunities for performance-based bonuses.
|
|
|
|
If you are looking for a short-term job, then Fallon may not be the
place for you. If, on the other hand, you are looking to start your
career—one that is fueled by the relentless need for excellence in
everything you do—then you will want to investigate Fallon more
thoroughly. Our goal is to keep you challenged and growing so that
you'll want to stay for your career.
Fallon is a unique agency, and sometimes employees go
elsewhere only to discover that Fallon is the only place for them.
Often, employees who leave Fallon eventually return to the agency.
|
|
|
The skills you will need to be successful at Fallon will vary
depending on the department you work in, but the common denominator
is a single-minded commitment to excellence in everything you do.
Account Executives need to be resourceful self-starters who are both
thinkers and doers. They also must be detail-oriented, organized,
passionate, and tenacious. Assistant account planners are
inquisitive, conceptual, analytical, and good at synthesizing
information. Account planning also requires excellent writing skills.
Media planners need to be analytical, detail oriented, creative,
flexible, and able to multitask. Assistant media planners should be
comfortable with numbers, as they're spending the largest chunk
of a client's budget.
All our employees must be leaders with exceptional communication
skills, curiosity and the innate ability to do what is best for our
clients. A sense of humor is also a must, since we work in teams,
often under stressful conditions.
|
|
|
We believe in empowering our employees to achieve great things. Those
that join Fallon face new situations daily and have meaningful
responsibility early in their career.
Every employee is able, and expected, to express their creativity and
passion in their day-to-day work. At Fallon, you have the opportunity
to own an idea and see it through to completion. Yet, there is also
an astonishing amount of teamwork and supportiveness. Because of this
team environment, new employees interact with people throughout the
agency on a daily basis. You are surrounded by some of the best in
the business and are continually challenged to produce the best work
ever created.
As we continue to grow and expand, we are adamant about maintaining
the family-like environment that has characterized our agency from
the beginning. We have a non-hierarchical structure and an open
environment. There are no doors on the offices, even Pat Fallon's
office. Each person is responsible for making their work environment
the best it can be and maintaining the agency culture that makes
people want to come to work each day.
We're also firmly dedicated to providing our people with the
tools they need to do the best work. We invest in training
opportunities for all our employees. Our in-house training program,
Fallon University, offers employees courses on a wide variety of
topics such as time management, presentation skills, technical
writing, management training, and teamwork. It is arguably one of the
best training programs of its kind in the industry. We have in-house
trainers who provide ongoing computer training. We also have
inter-departmental training, informal and formal mentoring programs,
and offer non-work-related training on topics such as CPR and
financial planning.
|
|
|
We pride ourselves on the openness and candor that exists between our
employees. Our staff is by nature a strong-willed and passionate
bunch. If you come to work for Fallon, you can expect to be
challenged on a daily basis. Your ideas will get scrutinized. This
type of environment isn't for everyone. You must be willing to
speak your mind, be able to take criticism, and have the courage of
your convictions.
Many people enter into advertising with the desire to make ads. While
we do hire some college graduates into our creative department, the
recruiting process for creatives is very different from our other
departments. Creative positions are very competitive—there are only a
few coveted spots and candidates must show a book of their work in
order to be considered. We welcome aspiring creatives into other
departments, but they should clearly understand the type of work that
they will be doing.
|
|
|
|
Slightly more than fifty percent of our staff is female.
|
|
|
Qualified candidates are asked to fill out an online application. The
application is designed to go beyond a person's résumé to find
out who they are and what they've done, to gauge their writing
skills and their ability to assess creative work.
The next step is a screening interview with a representative from our
human resources department. Following that, a candidate will meet
with a group of representatives from the department to which they are
applying. We recommend that candidates do prior research to learn
which department they are most interested in and which one best
matches their skills. The more you know about Fallon, the better.
During the interview process we also make an effort to ensure that
Fallon is the right place for you. Candidates spend a considerable
amount of time with Fallon employees and take a tour of our offices
to get a feel for our culture and work environment.
|
|
|
|
We conduct behavioral interviews that focus on a candidate's
previous experiences and accomplishments. We don't require
entry-level hires to have prior advertising experience, although
previous internship or advertising-related coursework will bolster a
person's candidacy. We are looking for candidates who are driven,
well-rounded, articulate, and who have shown the ability to lead and
to take risks.
|
|
|
|
www.fallon.com
|
|
|
|
Not being passionate about the work that we do. You have to show your
excitement for great advertising and your desire to be involved in
its creation. Candidates should also be familiar with our agency, the
work that we have done, and our overall approach. We pride ourselves
on the time and effort we put into understanding our clients'
brands. We look for candidates who have taken a similar approach to
learning about us.
|
|
|
Fallon is not your typical company and we look
for people who share our passion. We have made a name for ourselves
by producing great creative work that brings results for our clients
in the marketplace. Our steadfast commitment to the following core
values has allowed us to achieve the level of success we have
today:
-
The single-minded devotion to and belief in
the power of creativity to accomplish miracles.
-
The unconditional belief in the dignity of
the individual.
-
The belief in family as a business model—and
all that that suggests—with each other, our clients, and our
critical suppliers.
-
Seeing risk-taking as a friend.
-
Success as a business imperative.
-
The importance of remaining humble—and
knowing the difference between arrogance and confidence.
-
The necessity of having fun.
|
|
|
|
Our pro bono work typically centers around kids and families. In
addition, employees participate in a number of Fallon Community
Service Days throughout the year.
|
|
|
We offer a summer internship program for undergraduates and recent
college graduates interested in the business side of advertising. Our
internship program runs from June through August, and brings in a
number of interns from all over the country. Our interns are absorbed
into an account team, working on actual client assignments from the
account services, planning, and media departments. They also go
through a training program to learn about Fallon and the advertising
process. Interns participate in all cultural events during their
summer with us.
We have made full-time offers to many of our past summer interns. It
is a great opportunity to experience agency life, discover what
department is right for you, and determine if you are interested in a
career with our agency.
The creative department has a separate internship program. They
regularly bring on one to two creative interns during the year.
Creative interns are selected through a book of work and many are
students at post-graduate portfolio schools.
|
|
|
|
|
|