Your client is the owner of a large food production and distribution business. Her team has come up with two large investment ideas for next year. The first is to introduce a new line of canned fruit products through existing distribution channels. The second is to move into a completely new business, which involves building a set of retail stores offering pre-made meals to busy families. She has asked you to help with the decision.

On the surface, this case is quite easy—the interviewee will need to compare the returns on these investments. To “crack” this case, however, you’ll need to be facile with numbers...



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