Highlights
Ranked on Fortune’s “Best Companies to Work for” list in 2000, 2001, 2004, 2005, and 2007.
Serves customers in the government, media, retail, financial services, health care, telecom, automotive, and consumer products markets.
Founded in 1969 to help the Democratic Party improve its mailing lists, Acxiom sells its enormous marketing database to direct marketers and other companies that want to more precisely target their customers. The database contains information about 95 percent of all households in America. It also provides data security consulting services. In a continuing effort to dominate the market and help its clients cater to their customers more directly, Acxiom has been purchasing other data content and delivery companies. Purchases include Direct Data/DMI and Pro CD in 1996, as well as MultiNational Concepts in 1997 and rival May & Speh in 1999 and TransUnion’s employment and security screening unit in 2002. In 2007, Acxiom decided to go private by two prominent investment firms, but the deal fell through.