Company Overview

Alloy Designs, which became Alloy Online, which then became Alloy, Inc., in 2001, grew by leaps and bounds with acquisition after acquisition of companies all targeted at Generation Y. What first began as a snowboarding apparel company has now morphed into a conglomerate that includes fully loaded content and community sites www.alloy.com, www.ccs.com, and www.danscomp.com, as well as direct-mail catalogs, magazine publishers, college guides, and books, all for the 10-to-24 age group. Its significant acquisitions in the past have included Market Place Media, a media placement and promotions company targeting youth through market-specific publications and radio stations; YouthStream Media’s marketing and media assets; and Old Glory Boutique Distributing, a marketer of music and entertainment lifestyle merchandise. Perhaps overstretched, in 2005 it spun off its retail division Delia’s to focus more on media.