Company Overview
Highlights
The DDB network consists of more than 200 offices in 96 countries.
Won Google’s “Agency Marketing Machine” award in 2006 for its OfficeMax “Schooled” campaign.
In 2007, won two Gold Clios in radio and a dozen altogether for Bud Light’s “Real Men of Genius” spots.
Won Bronze at the 2007 One Show awards for work in connection with NAPCAN.
Owned by the Omnicom Group.
DDB Worldwide, a subsidiary of Omnicom, has a history of creative excellence dating back to 1949. It was responsible for the “Mamma mia, that’s a spicy meatball” ad for Alka-Seltzer and the 1970s “Mikey likes it!” ads for Life cereal. After scoring with the “Whassup?” Budweiser campaign in 2000, it followed up with the “True” campaign. The agency’s 2005 wins included the $60 million LensCrafters account, the $40 million–50 million Philips Sonicare account, the $30 million Exclusive Resorts account, the $20 million McDonald’s premium coffee account, and the $20 million ConAgra account. Losses included $45 million in Hershey’s accounts.
The agency has created some notable creative work of late, including the “Real Men of Genius” spots for Bud Light, a Diet Pepsi TV spot featuring P. Diddy, and Capital One’s ads featuring invading hordes of Visigoths. Clients include such well-known names as Dell, ExxonMobil, Lens Crafters, State Farm, spanning many industries. DDB also has an interactive subsidiary with expertise in Hispanic advertising, and a joint venture with Spike Lee for urban marketing services.