Company Overview
Highlights
Graded a C- overall on the 2007 Adweek Agency Report Cards.
Received 2007 Gold and Silver Effies from the American Marketing Association for its work on the Brawny Academy and National Rental Car “Green Means Go” campaigns.
Part of the Publicis Groupe.
Fallon Worldwide, formerly Fallon McElligott, was acquired by the Publicis Groupe in 2001. At one time a regional agency, Fallon showed the world in the 1980s that there’s advertising excellence outside of New York. Today it has five offices around the world in addition to its Minneapolis headquarters.
In 2006, wins included few new clients. Garmin was one, at $30 million. However, most of the agency’s new revenue came from the growth of existing clients, including Citi, Holiday Inn, and Travelers, which added a combined $130 million in new business. A relatively small loss was the departure of KitchenAid, which shaved $5 million to $10 million off the agency’s revenue. Other agency clients include Nordstrom’s and Time Inc.