Company Overview
Highlights
Parent company Digitas named to Forbes’ 2005 list of “200 Best Small Companies.”
Has more than a dozen years’ experience in interactive marketing. The firm's ten largest clients account for more than 75 percent of its revenue.
Has offices in San Francisco and London.
While its background is rooted in advertising, Modem Media is more than an ad agency; it is an interactive digital marketing strategy and services company that provides strategy consulting, market research, and technology services to its clients in addition to designing and developing online ads and websites. The company is the result of several acquisitions. Following the Internet downturn, Modem faced several years of struggles marked by mass layoffs and office closures. Things finally began to look up when it was acquired in 2004 by Digitas, serving as one of the two agency networks run by the company. Modem Media’s client list includes Royal Philips Electronics (which accounts for almost a quarter of the company’s business), General Motors, Kodak, Prudential, Unilever, and Sprint.