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Danielle Coppock grew up with an interest in consumerism. From a young age, she was intrigued by the science of buyer behavior and displays in the grocery store. With this interest in mind, she chose to pursue a marketing degree in college. Then through INROADS, a nonprofit that places minority undergrads in paid corporate internships, Coppock was contacted for and accepted an internship at Unilever, one of the world’s largest consumer packaged goods companies. Now working in customer marketing, she plays a leading role getting many of Unilever’s products featured on grocery store shelves into consumers’ hands.
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By Cara Scharf
Applying to most jobs requires you to shoot out a resume and cover letter to a specified address, with some prep time added to tailor the materials to the position. But to join the hundreds of thousands of people vying for a job with the federal government, the process gets a bit more complicated.
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By Cara Scharf
Ah, the resume: one piece of paper, such enormous power over your future. On the surface, a resume is simply a list of qualifications for a position. But to stand out from the crowd and score face time with recruiters, it should serve as a strategic marketing tool that screams, “I am perfect for this job!”
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