Job Seekers: Stop Branding; Start Creating Freedigitalphotos.net
November 8 2012

Job Seekers: Stop Branding; Start Creating

We’re told personal branding is incredibly important in the job hunt, especially for recent grads.

Yet, many times, we don’t have the experience employers want or need in a new hire. So, we turn to branding ourselves to build our credentials. After graduation I did this every way I knew how – all in an attempt to find new work opportunities.

For me… personal branding did not work!

I only got noticed (and started getting job offers) when I stopped “branding” myself as a job seeker, embraced my situation – and created my own opportunities.

It wasn’t until I reminded people that I was more than just a kid who spent four (or more!) years reading textbooks. I also had valuable experiences outside the classroom, such as internships and leadership opportunities. I emphasized my skills, energy and enthusiasm. Most important, shared my thoughts and opinions… they matter!

Only then did I start to become “employable”.

I started to say more on my social media profiles and in-person encounters than simply “I’m looking for work”; I found that while others may want to help, they didn’t know how without more information. Until I began stating what value I bring, no one knew how to connect me to others who might have opportunities. I made my  accomplishments clear, explained what I was currently working on to enrich my skill set, and shared how those experiences will help me succeed in any organization.

Then – and only then – did anyone step up with introductions and recommendations.

Finally, I set my focus on helping others. Then, not only did I expand my network – I developed champions of my cause. Through volunteering and being a go-to resource for others… I created a solid professional reputation.

Helping others was, by far, the easiest way to get started.

If you studied accounting, for instance, help a friend who’s starting a business with their finances. By creating this opportunity, you show responsibility, drive and commitment. Word will spread fast through referrals, and you’ll have quantifiable results to add to your resume and portfolio.

You also need to connect with as many people as possible. There are networking opportunities everywhere – even in places you might least expect. Don’t leave the house without business cards, because you never know who you will encounter. When you’re doing something as simple as going to a coffee shop, make sure you are dressed appropriately – always look like someone who is professional and ready to take on new opportunities.

This process won’t happen overnight. It takes several hours each week to position yourself in a positive light. A lot of work goes into creating a personal website, social media outlets, helping friends, networking… this is a full time job!

The results, however, will surprise you. Before long, you will have created respect and career momentum in your industry.

Once you’ve done that… you can stop branding – and keep on creating!

 

About the Author: Erica Roberts graduated from Oregon State University in 2011 with a B.S. in Marketing. She is an avid reader and writer, and is extremely passionate about social media. Erica currently works as a social media consultant for several clients, and has a social media internship with YouTern. Connect with Erica on LinkedIn and Twitter.

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