Insider Guides
From Milk-Bone to Cocoa Puffs to Colgate, there are more brands in the marketplace today than ever before, and all of them need individuals who can manage them and make them stand out from the rest. And though consumer products companies have traditionally been the natural habitat for brand managers, companies...
Insider Guides
Toothpaste, cereal, shoes, soap. From the time we wake up every morning to the time we go to sleep each night, most of us use a variety of consumer products throughout the day-they're an essential and inescapable part of our lives, and it's hard to imagine a world without them. But it's not hard to imagine that...
Insider Guides
Not everyone can be a rock star, movie star, or NBA all-star, but not everyone wants to. Still, it's possible to bask in a bit of the limelight while working in positions that require traditional business expertise: finance, marketing, development, and more. But with the status of these jobs comes competition:...
Insider Guides
If your creative genius is matched by your analytical acumen, you may find that a career in marketing offers a worthy challenge. The uninitiated may equate marketing with peddling household products, but professional marketers know that their roles are far more complex and engaging than that. Marketing is the...
Insider Guides
Saving lives, making money, leaving work by 6 o'clock: How many industries can offer job seekers this combination of rewards and perks? Not many. If you want a career in a field with a promising future but you don't want to spend every waking hour at work, consider the pharmaceutical industry. Fueled by an...
Insider Guides
The job market is as crowded as the supermarket shelves. With an overwhelming number of options for employers to choose from, it's easy to be overlooked. But a strong personal brand can help you rise above the cookie-cutter competition. By consistently emphasizing the value you offer an employer and what...